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  • Writer's pictureGal Vardi

Beyond Traditional Fuels: The Rise of Hydrogen & the Need for Product-Agnostic Strategies in Retail

Updated: Aug 28, 2023

The transportation sector is undergoing a transformative shift towards sustainable and low-carbon alternatives. In Europe, there is a growing commitment to establishing hydrogen infrastructure, which highlights the significant potential of hydrogen-powered transport. With its abundant availability and zero emissions at the point of use, hydrogen is poised to revolutionize the way we power transportation. In this blog post, we will explore the promising potential of hydrogen, Europe's commitment to hydrogen infrastructure, and the importance of energy retailers adopting a product-agnostic mindset to prepare for this emerging market.


The Promising Potential of Hydrogen

Hydrogen, as the most abundant substance in the universe, offers a wealth of potential as a fuel source. With its high energy-to-weight ratio, hydrogen holds promise for powering various modes of transport efficiently. Fuel cell vehicles (FCVs) powered by hydrogen have the potential to significantly reduce greenhouse gas emissions and improve air quality, making them an attractive option for sustainable mobility.


Europe's Commitment to Hydrogen Infrastructure

Europe is taking a proactive stance in promoting hydrogen mobility by committing to establish hydrogen infrastructure across the continent. The plan to build hydrogen stations every 200km on major roads is a significant step forward. This commitment addresses the critical issue of infrastructure availability and accessibility, making hydrogen refueling more convenient for FCV owners. It creates an environment conducive to the widespread adoption of hydrogen-powered vehicles and drives the development of a robust hydrogen mobility ecosystem.


How Can Energy Retailers Prepare: A Call for Product-Agnostic Mindset in Energy Retail

As the hydrogen mobility market gains traction, energy retailers must prepare themselves for this emerging opportunity. Adopting a product-agnostic mindset is crucial for energy retailers to effectively embrace and capitalize on the hydrogen revolution. By being open to integrating various energy solutions, including hydrogen, into their product offerings, retailers can position themselves as key players in the hydrogen mobility ecosystem.


The potential of hydrogen-powered transport in Europe is promising, with a growing commitment to establish hydrogen infrastructure. Energy retailers play a pivotal role in this emerging market by adopting a product-agnostic mindset. By preparing for the hydrogen revolution, understanding the value chain, forging collaborations, investing in infrastructure and technology, and offering comprehensive solutions, energy retailers can position themselves as key players in the hydrogen mobility ecosystem. Embracing a product-agnostic approach, such as Picafuel's billing and monetization platform, enables retailers to seamlessly integrate hydrogen and other energy solutions, ensuring they are well-prepared to leverage the opportunities presented by this exciting shift in transportation.



Prepare your energy retail business for the hydrogen revolution with Picafuel.

Our product-agnostic billing and monetization platform helps retailers seamlessly integrate hydrogen and other energy solutions.


Contact us to learn more!




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