Picafuel Joins Visa Ready for Fleet Program to Power the Next Generation of Fleet Payments
- Noam Braude
- Jul 3
- 2 min read
Tel Aviv & London – July, 2025. Picafuel, a leading platform for fleet card issuance and management in the fuel retail industry, has officially joined the Visa Ready for Fleet program. This strategic collaboration allows fuel retailers to launch Visa Fleet 2.0 card programs using Picafuel’s platform - combining global network access with advanced controls, pricing flexibility, and actionable data insights.
Transforming the future of fleet card programs
The Picafuel–Visa partnership is designed to address the evolving needs of fuel retailers and fleet operators by offering a modern, flexible, and scalable fleet payment experience. As a certified Visa Ready for Fleet solution, Picafuel enables fuel retailers to issue Visa-branded physical or virtual Fleet Cards while maintaining the operational control typical of closed-loop systems.
With Picafuel’s platform, fuel retailers can:
Issue Visa Fleet 2.0 cards and manage the entire card lifecycle from a single point
Prevent fraud, using Picafuel’s built-in AI transaction analysis engine
Enable mobile payments and digital wallet usage for seamless driver experiences
Set real-time rules and restrictions per driver, vehicle, site, product, or time of day
Apply dynamic pricing at the customer or station level, across single or multi-brand networks
Support multiple energy types, including petrol, diesel, EV charging, and alternative fuels
Unify all fleet transactions—fuel, tolls, car washes, parking, and more—within a single dashboard
Expand acceptance beyond proprietary networks, enabling new players to enter the fleet card business and unlocking additional revenue on non-fuel transactions
This partnership gives fuel retailers the ability to expand their offerings, streamline operational complexity, and capture new revenue channels—all while maintaining their existing infrastructure.
About Picafuel
Picafuel is a cloud-based fleet payment platform purpose-built for fuel retailers. Designed to meet the specific challenges of modern fleet programs, Picafuel combines card issuance, transaction management, pricing logic, fraud prevention, and advanced analytics—all within a flexible, easy-to-integrate solution.
“This partnership with Visa marks an important step in our mission to bring flexibility and innovation to fuel retailers,” said Zion Ginat, CEO and Founder of Picafuel. “With Visa Fleet 2.0 now available through the Picafuel platform, our customers can offer a smarter fleet card experience—one that combines global reach with the detailed control and efficiency they need to compete and grow.”
About Visa Ready for Fleet
Visa Ready for Fleet is part of Visa’s global initiative to drive innovation in commercial mobility and fleet payments. The program provides technology partners with tools, frameworks, and validation to ensure their solutions meet Visa’s standards for functionality, integration, and security—helping bring next-generation fleet card programs to market faster.
“We are excited to welcome Picafuel to the Visa Ready for Fleet program,” said Richard Campion, Head of Fleet & B2B Mobility at Visa Europe. “Their experience in the fuel retail space, combined with Visa’s global network and data capabilities, provides a powerful foundation for scalable, modern fleet solutions.”
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