About us
Founded in 2018 by Zion Ginat, former CEO of Delek Europe, Picafuel was born out of a deep understanding of the evolving business needs of the fuel retail industry.
As the leader of a major fuel retail company, Zion experienced first-hand the friction and lack of flexibility in the organization’s systems. Making changes was slow and costly, systems were outdated and keeping up with digitization and innovation was very challenging.
Recognizing fuel retailers’ need to grow their customer offerings and innovate, he set out to build the system he would have wanted to work with. Picafuel was developed to provide a flexible, forward-looking and cost-effective solution for fuel retailers.
Picafuel offers a fleet card management solution and tools to prevent fuel fraud. Additionally, it empowers fuel retailers to expand their business with new offerings, embrace digitization and automation and cut operational expenses- All while staying ahead of new business models and embracing innovation in the mobility industry.
Fuel retailers trust Picafuel as the solution that will answer all their current and future business needs.
