The digital marketing module connects marketing teams with customers in a direct way giving them tools never used before in the industry. Including enhanced and simple to use personal campaign management, ability to conduct A/B tests and make changes in a click of a button.
2. Loyalty Program Management:
Diverse and dynamic loyalty program management tools. Collect and redeem loyalty benefits at the shop and the fuel station. Apply different loyalty rules per campaign, account, location etc.
Integrate existing loyalty programs easily, manage and prioritize between several schemes in parallel
3. Mobile App:
Picafuel’s mobile application is a complete solution that provides drivers with several functionalities that improve their customer journey and experience at the fuel station
Multiple means of communication within the platform enable users and customers to interact in an efficient way. Customizable and automated alerts can be easily set up and sent to the defined recipients.
5. Customer Relationship Management:
The platform is built as a CRM system giving managers easy to use, dynamic and flexible tools including access to valuable data insights to enhance their management capabilities