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Fuel Retail


1. Campaign Management:

The digital marketing module connects marketing teams with customers in a direct way giving them tools never used before in the industry. Including enhanced and simple to use personal campaign management, ability to conduct A/B tests and make changes in a click of a button.

Customer Engagement

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2. Loyalty Program Management:

Diverse and dynamic loyalty program management tools. Collect and redeem loyalty benefits at the shop and the fuel station. Apply different loyalty rules per campaign, account, location etc.
Integrate existing loyalty programs easily, manage and prioritize between several schemes in parallel

3. Mobile App:

Picafuel’s mobile application is a complete solution that provides drivers with several functionalities that improve their customer journey and experience at the fuel station

4. Communication

Multiple means of communication within the platform enable users and customers to interact in an efficient way. Customizable and automated alerts can be easily set up and sent to the defined recipients.

5. Customer Relationship Management:

The platform is built as a CRM system giving managers easy to use, dynamic and flexible tools including access to valuable data insights to enhance their management capabilities



1. Mobile Refueling:

Picafuel’s app enables simple and secured refueling avoiding the need for any hardware; fuel cards, payment terminals or any vehicle/ station identification systems

2. Network Management:

Advanced network administration tools providing fuel retailers with the ability to manage the network preferences from one place and present selected data to drivers and fleet managers

3. Station Management:

The platform provides dynamic and easy to use tools for station managers. All other facilities in the fuel station (c-stores, car washes etc.) can be seamlessly managed and integrated.

4. Billing Module:

Picafuel’s Billing module dynamically connects between the B2B fleet business, ERP system and station reimbursement process in a fully automated way. Furthermore, transactional disputes can be settled in a simple user experience, all actions are logged in the system

5. Authorization Server:

First in class transaction authorization server that takes in consideration all business rules before approving any transaction. Approve transactions in the fuel station and shop while using a hybrid model that can process several identification means

6. Fleet Management:

A dedicated tool to manage and communicate with fleet drivers and the issuer. Ability to track and analyze transactions, generate custom reports, create specific restrictions and simply onboard new vehicles

7. Fraud Prevention:

The fraud prevention module uses first in class technology and protocols to provide fuel retailers and fleet managers with advanced fraud prevention tools. Giving them the ability to apply their personalized business rules to “suspicious” transactions.

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