About us

Picafuel Is A Software Platform 

For On-The-Road Service Providers

Fuel retailers often have to deal with the hassle of managing multiple outdated legacy systems just to perform simple daily tasks. In fact, most of the systems fuel retailers use today lack the technological power to keep up with the industry.

It’s with this idea in mind that Picafuel was created. Our robust software platform is revolutionizing the fuel retail world by putting the customer front and center, and of course, by digitizing every step of the retail fueling experience. We leverage AI and computer vision to enhance and automate complex business processes, generate clear insights from accurate data to improve customer retention, reduce fraud and create new revenue streams that help you grow your business.

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Meet our

Amazing Team 

 
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Zion Ginat 

Founder & CEO

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Tal Ginat 

VP Business Development

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Aviran Abady

VP R&D

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Deborah Segalovich

Product Manager

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Yonatan Zlit

QA Engineer

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Ziv Sarusi

Senior Full Stack Developer

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Yeheli Gottlieb

Marketing Manager

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Karen Ridelener

Project Manager

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Adi Litvak 

QA Tester

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Yuval Ginat 

Full Stack Developer

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Shay Lev 

Full Stack Developer

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Dafni Ruderman

 Full Stack Developer

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Amir Tzibolevsky  

Full Stack Developer

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Asi Fefer

VP R&D

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Guy Ginat

Full Stack Developer