top of page

About us

Picafuel Is A Software Platform 

For On-The-Road Service Providers

Fuel retailers often have to deal with the hassle of managing multiple outdated legacy systems just to perform simple daily tasks. In fact, most of the systems fuel retailers use today lack the technological power to keep up with the industry.

​

It’s with this idea in mind that Picafuel was created. Our robust software platform is revolutionizing the fuel retail world by putting the customer front and center, and of course, by digitizing every step of the retail fueling experience. We leverage AI and computer vision to enhance and automate complex business processes, generate clear insights from accurate data to improve customer retention, reduce fraud and create new revenue streams that help you grow your business.

roadpicafuel.png

Meet our

Amazing Team 

Meet Our Team
zion.png
background_edited_edited.png

Zion Ginat 

Founder & CEO

  • Facebook
  • Twitter
Tal.png
background_edited_edited.png

Tal Ginat 

VP Business Development

  • Facebook
  • Twitter
background_edited_edited.png

Aviran Abady

VP R&D

  • Facebook
  • Twitter
Deborah.png
background_edited_edited.png

Deborah Segalovich

Product Manager

  • Facebook
  • Twitter
Yonatan.png
background_edited_edited.png

Yonatan Zlit

QA Engineer

  • Facebook
  • Twitter
Ziv.png
background_edited_edited.png

Ziv Sarusi

Senior Full Stack Developer

Yeheli Gottlieb - Marketing Manager.png
background_edited_edited.png

Yeheli Gottlieb

Project Manager

Karen Ridelener - Project Manager.png
background_edited_edited.png

Karen Ridelener

Project Manager

Adi Litvak - QA Tester.png
background_edited_edited.png

Adi Litvak 

QA Tester

Yuval Ginat - Full Stack Developer.png
background_edited_edited.png

Yuval Ginat 

Chief Systems Engineer

Shay Lev - Full stack developer.png
background_edited_edited.png

Shay Lev 

Full Stack Developer

Dafni Ruderman - Full stack developer.png
background_edited_edited.png

Dafni Ruderman

 Full Stack Developer

Asi Fefer - VP R_D.png
background_edited_edited.png

Asi Fefer

VP R&D

bottom of page