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About us
Picafuel Is A Software Platform
For On-The-Road Service Providers
Fuel retailers often have to deal with the hassle of managing multiple outdated legacy systems just to perform simple daily tasks. In fact, most of the systems fuel retailers use today lack the technological power to keep up with the industry.
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It’s with this idea in mind that Picafuel was created. Our robust software platform is revolutionizing the fuel retail world by putting the customer front and center, and of course, by digitizing every step of the retail fueling experience. We leverage AI and computer vision to enhance and automate complex business processes, generate clear insights from accurate data to improve customer retention, reduce fraud and create new revenue streams that help you grow your business.

Meet our
Amazing Team
Meet Our Team


Ziv Sarusi
Senior Full Stack Developer


Yeheli Gottlieb
Project Manager


Karen Ridelener
Project Manager


Adi Litvak
QA Tester


Yuval Ginat
Chief Systems Engineer


Shay Lev
Full Stack Developer


Dafni Ruderman
Full Stack Developer


Asi Fefer
VP R&D
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